Explore case studies
Competitive analysis framework design
Client | Media Strategy Agency
Irvine, California
The client was conducting market research to learn the different ways experienced go-to-market specialists tackle developing and executing a competitive analysis.
MVP design & pitch deck development
Client | Professional Services Agency
Costa Mesa, California
An entrepreneur in the talent acquisition industry needed support bringing a new service to market. The project was to develop a business and go-to-market plan for the venture.
Executive strategic planning workshop
Client | Global Pharmaceutical Company
London, England
The client required help launching an internal customer experience and design agency. The project was to facilitate a workshop to define the team vision, structure, and launch timeline.
Competitive analysis framework design
Deliverables
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Designed a comprehensive competitive analysis framework.
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Created a Powerpoint presentation summarizing the results of the analysis where the following channels were assessed:
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Organic / paid social (Instagram, Facebook, Snap, X, YouTube, TikTok)
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Paid search (Google Ads, Bing)
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D2C website
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Results
The client used these inputs to start developing a SaaS tool for their agency customers. The goal of the tool is to help business customers easily collect the information needed to create effective (and competitive) marketing strategies across organic social, paid social, paid search, and D2C channels.
Overview
The client was conducting market research to learn the different ways experienced go-to-market specialists tackle developing and executing a competitive analysis. a.b.c. was engaged to design a framework and conduct the analysis for one of the agency’s clients.
Client | Media Strategy Agency
Irvine, California
MVP design & pitch deck development
Client | Professional Services Agency
Costa Mesa, California
Deliverables
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Hosted customer workshops to define the business tenets, value proposition, and vision for the core service offering.
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Completed a SWOT analysis.
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Identified the target customer segment.
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Provided pricing model recommendations.
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Built the beta pitch deck, pitch talk track, reactive FAQs, and objection handling.
Results
The client utilized this pitch deck to successfully launch a new solution that redefines the traditional corporate recruiting model. The service is publicly positioned as a solution that transforms a business’ talent acquisition strategy.
Overview
An entrepreneur in the corporate recruiting industry needed support bringing a new service to market. The scope of the project was to develop a business and go-to-market plan for the venture.
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Executive strategic planning workshop
Client | Global Pharmaceutical Company
London, England
Deliverables
Results
After the workshop, the client team was able to successfully launch the internal agency in under 4 weeks. The CX & design agency has since supported 10+ high-profile product launches. A second phase of work was added on for post-launch support, including budget development and process optimization.
Overview
A leading pharmaceutical and biotech company was seeking help to launch a new internal customer experience (CX) and design agency. The SVP appointed to create this new team wanted to conduct an executive workshop to define the team's vision.
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Designed a multi-day workshop for a team of 8, VP+ client stakeholders.
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Facilitated exercises to define the team structure, goals, and launch timeline.
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Provided a comprehensive post-workshop recap to memorialize decisions, next steps, and action items